Polestar 3

– The SUV for the electric era


Lokomotivværkstedet in new modern attire

More than 900 international automotive journalists, bloggers, and car enthusiasts gathered at Lokomotivværkstedet, which, for the occasion, sported a new cool look for the launch of the Polestar 3.

ProShop Europe was involved from the planning of the premiere’s AV solutions to the execution of the evening itself. The unveiling of the new electric performance SUV was meticulously planned down to the smallest detail.

We are super proud and grateful to have provided the setup for the stage, sound, lighting, Expromo LED big screens, graphic execution with over 400 cues, and streaming of the launch, as well as the technical execution of all the mentioned elements.”

Curious about how the event unfolded?
Watch the full livestream from the event here.

Click here to read more about Polestar 3 and the various features of the car.


Customer: Polestar
Date: 2022
Location: Lokomotivværkstedet, Copenhagen
Screentypes: LED-conference