When Vero Moda and Jack & Jones opened their new flagship store on Oxford Street in London in January 2011 the queue to get in was enormous.
The store that takes up three floors is designed according to the latest trends within fashion and interior decoration. One of the prevailing trends is to strengthen the visual branding within a store, which at the same time serve as entertainment for the customers.
For the Vero Moda and Jack & Jones flagship store on Oxford Street we have designed and supplied five unique and asymmetric LED screens with a total area of 28 m².
The screens are made of EXP8 SMD-I. The screens give the store a unique visual expression that naturally attracts the customers’ attention.
The store on Oxford Street is merely the first of many Bestseller stores,
that will LED screen in their in-store visual branding.