In the fall of 2010, Denmark’s second largest shopping centre strengthened their visual profile by having 14 double-sided LED signs installed around their parking areas.
The idea behind the digital signs is to provide better exposure of offers, campaigns and branding to the centre’s shop owners and at the same time multiply the centre’s exposure. The placements of the pylons create the optimal exposure of messages to both passers-by and people on the parking areas.
Each of the double-sided pylons has two integrated backlit signs and two LED screens, each measuring 1.92 m². The screens are made out of Expromo EXP6 LED-O, which is developed for outdoor usage. The double-sided LED pylons are a turnkey solution with a digital signage control system. With this system, Rosengaardcentret can easily and centrally manage the fourteen pylons and their content.
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